In 2019, Tianjin Xinyue Steel Group actively explored African market and transacted a number of African clients, including South Africa, Nigeria, Algeria, Egypt, Morocco, Mauritius and Angola. 2300 ton seamless tube exported to Nigeria in 2019 are well received and used by client in 2019.

Since we understand African market very well, we can have lots of successful cooperation with African.

With special country and people situation, if want to deal with African customers well, we need to know their living condition, customs, taboos and way of thinking. Also need to full respect them and do business with the way that they can accept. 

Be patient and used to waiting

African Culture:

African customers doesn't have a very strong sense of time. Some African customers think that things can be done leisurely. No need to be hurry.

How to deal with:

1. Leave enough time for everything to avoid delaying schedule

2. Do business with African customers, make an relaxing atmosphere before taking about business.

Honest treating

In Africa, make an appointment before visiting customers in local area and it's better to wear a suit. They like to directly show what they think and Chinese should learn to express thinking boldly and directly.

How to deal with:

In China politeness is a virtue, while in Africa, politeness makes people feel insincere. Therefore, when we do business with African customers, we must learn to come straight to the point and express our views and attitudes directly. If they don't understand, explain further.This works better and saves time.

Written by Shelly